About

Andrea Karr is a Toronto-based freelance writer who specializes in women’s lifestyle: health, beauty, travel, books, pets and relationships. She has written for a wide variety of Canadian publications including The Kit, Yahoo Canada, Hello! Canada, The Globe and Mail, Toronto Star, Range Best and more. On the branded content side, she’s covered beauty, home décor, dating and health projects for ELLE Canada, Best Health, Reader’s Digest and The Kit Collab. She also copywrites and edits for brands like HomeSense, WINNERS, Walmart Canada and RBC. A Winnipeg girl at heart, she has a master’s degree in Literatures of Modernity from TMU and spends her free time walking her two dogs, reading novels, working out at OrangeTheory and attempting to draw and paint.

Experience

Sept 2016-present

Freelance Writer

• Pitching and writing for print publications such as Canadian Living, Fashion, Glow, S/, Hello! Canada, Style at Home, Compact and Best Health

• Pitching and writing for web publications such as canadianliving.com, besthealthmag.ca, readersdigest.ca, coveteur.com, flare.com and todaysparent.com

• Custom content for brands such as Indeed Labs, Ste. Anne’s Spa, CND, Garnier, Travel Manitoba and TD Bank

• Covering topics including beauty, health, travel, art, books and relationships

Dec 2015-Sept 2016

Canadian Living, Life & Relationships Editor

• For web: Writing and building web content for canadianliving.com, creating content packages for advertisers, building editorial feeds for MSN, writing weekly newsletters, assigning and editing freelance writing, managing web budget, SEO, creating content for other pillars, planning and building contests

• For print: Writing life and relationships articles, assigning and editing freelance articles, negotiating and organizing travel for fashion shoots, building relationships with PR firms, attending press events and desk sides

July 2013-Dec 2015

Canadian Living, Associate Fashion & Beauty Editor

• For web: Writing and building web content, creating content packages for advertisers, building editorial feeds for MSN, producing video content for web, writing bi-weekly newsletters, assigning freelance writing, editing freelance and intern writing, managing web budget, SEO

• For print: Writing fashion and beauty content, organizing fashion shoots, building relationships with PR firms, attending press events and desk sides, training and managing style interns

Education

Volunteer Work

Skills

InCopy, K4, Wordpress, Photoshop, basic HTML, Google Analytics, various content management systems, fact checking, Microsoft Office, social media, comfortable on camera.